共享价值

ZAIQIYEZERENFANGMIAN，LILAIZHIYAOZHENGRIYICAIYONGSHEHUIGEJIECHENGZHIWEICHUANGZAO“GONGXIANGJIAZHI”DEXIANDAIFANGFA。YEJIUSHISHUO，DANGQIYEJIANGZIJIDUYIWUERDEZICHANHEZHUANZHANGYINGYONGYUQIYEZAIQIZHONGYONGYOUJIDINGSHANGYELIYIDEMOUYIPOQIEXUYAOJIEJUEDESHEHUIXUQIUSHI，JIUKEYICHUANGZAOGONGXIANGJIAZHI。ZHEIYIXIANDAIFANGFAYUCHUANTONGQIYEZERENBUTONG，CHUANTONGQIYEZERENZHUYAOWEIRAOCISHANHUODONGGOUJIAN，BUTAIGUANZHUWANGWANGYUQIYEWUGUANDEDUOZHONGSHIYEDECISHANJUANZENG。

公司可以三种不同方式创造共享价值：

LILAIFEICHUANRANXINGJIBINGHEZUOXIANGMU(The Lilly NCD Partnership)ZHUANZHUYUQIANGHUAYUXIANGFAZHANZHONGGUOJIATANGNIAOBINGHUANZHETIGONGYILIAOJIEJUEFANGANYOUGUANDEGEZHONGJIQUN。WOMENZHENGTANSUOGEZHONGCHUANGXINXINGFANGFA，ZHILIYUZAIZHUYAOXINXINGGUOJIACHUANGZAOGONGXIANGJIAZHI。

JINGUANLILAIZHIYAODEQIYESHEHUIZERENGONGZUORIYICEZHONGYUCHUANGZAOGONGXIANGJIAZHI，DANCHUANTONGCISHANSHIYEJIANGYONGYUANZHANYOUYIXIZHIDI。WOMENRENWEI，XUNZHAOZHENGQUEDEFANGFAZUHE，YOUZHUYUSHIXIANYINGXIANGDEZUIDAHUA。

什么是共享价值？

MAIKEER·BOTE(Michael Porter)HEMAKE·KERUIMO(Mark Kramer)JUNDUIGONGXIANGJIAZHIDEGAINIANZUOCHUGUOCHANSHU。MAIKEER·BOTESHIJINGZHENGZHANLVEZHIFUYIJIHAFOSHANGXUEYUANZHANLVEYUJINGZHENGLIYANJIUSUOSUOZHANG，MAKE·KERUIMOSHIHAFODAXUEKENNIDIXUEYUANDEYANJIUYUANYIJIFSGDECHUANGSHIREN。

资源

CHUANGZAOGONGXIANGJIAZHIDEGAINIANZUIZAOSHIZAI《HAFOSHANGYEPINGLUN》SHANGFABIAODEYIPIANTIWEI“ZHANLVEYUSHEHUI：JINGZHENGYOUSHIYUQIYESHEHUIZERENZHIJIANDELIANXI”(Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility)DEWENZHANGZHONGTICHUDE。

ZHEIYIGAINIANSUIHOUZAI2011NIAN1YUEFABIAODEYIPIANTIWEI“CHUANGZAOGONGXIANGJIAZHI：ZHONGXINDINGYIZIBENZHUYIHEGONGSIDESHEHUIJIAOSE”(Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society)DEWENZHANGZHONGDEDAOJINYIBUKUOCHONG。

共享价值计划

WOMENSHI“GONGXIANGJIAZHIJIHUA”DECHENGYUAN，GAIJIHUASHIZHILIYUTUIDONGXINGYELINGXIANQIYE、MINJIANSHEHUIHEZHENGFUZUZHICAIYONGHESHISHIGONGXIANGJIAZHICELVEDEGEZHONGZUZHIZUCHENGDEYIGEQUANQIUXINGSHEQU。ZAILEJIEGENGDUOXINXI。